The long form website is in vogue. For those who don’t know, long form is a way to describe the infinitely scrolling (or seemingly infinite) pages that companies have begun to use. These are mostly ways to create a story behind their product and help the user understand what benefits they might get. An unexpected bonus to society is the new importance of infographics. These short, data-rich features showcase the benefits of the product in ways that text cannot explain.
I bought a book to help me understand how to design infographics and what goes into them. I found it in an art/architecture/design store and have combed through only a fraction of the pages. As I find beautiful examples, I’ll be sure to update this post and include an analysis on what makes them so effective. For now, my goal is to combine the skills I’m gaining in R with the story-telling prowess of an infographic. More to come.
Here’s an interesting blog that showcases infographics:
Britton Stamper 
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